As I launched REAL LIFE YOGA almost a year ago, I did not realise that this made me an entrepreneur. What does it actually mean to be an entrepreneur and how do you make that big step in the unknown? There is one great reality about the startup scene that I would like to share: it is a vibrant, inspiring and amazingly humbling ecosystem. From exchanging with a great amount of fellow startup owners and advising others who are just finding their way into entrepreneurship, I gathered following tips that will help you in your journey.
Put yourself out, today!
Your website, logo and business cards do not have to be perfect for you to start talking about your business so do not hide behind them. Believe me, they will change so the longer you take them as an excuse to stay shy, the more time and inputs you will miss on. And even though thanks to my background in advertising I had a fair idea on how to brand myself, I still made a complete rebranding after 6 months and changed my website already 3 times within the first year. So why stress and worry about your logo? Do not wait, things change and your brand will as well.
Although I come from advertising, I made a complete rebranding after 6 months and changed my website already 3 times within the first year.
Be ready to network.
A big part of being your own boss and your own brand is that events become a crucial part of your new business life. Attend events about entrepreneurship and any topic related to what you offer or to what you could use and learn for your activity. Get your self-confidence on and speak to people. If you exchange with other startup owners, great! You can learn from their experience, grow your network and build up cooperation or bartering opportunities. And if you end up booking yourself up every evening of the week, you will most probably know that you have had enough inputs for now.
Pitch pitch and pitch.
Talk to potential clients and to other entrepreneurs. Pitching allows you to refine your service, to gain clarity on the problem you are aiming to solve with your business and to iterate on the solution you are providing. But even further than that, ask for feedback, see how people react, notice how you feel when you talk about your service and become very conscious of what you say and how you say it. Beyond the strategic adjustment, pitching is a wonderful self-growth exercise because you will be face darker parts of your self and limiting beliefs that are holding you back. So use your pitch as a wonderful chance to work on your business as a business owner and on your Self as an individual.
Pitching is a wonderful self-growth exercise. You will face darker parts of your self and limiting beliefs that are holding you back.
Take action and if you don’t know how, then find out.
What helped me the most to act as an entrepreneur and to understand what it takes, was to take part in competitions and listen to talks from entrepreneurs such as in Startup Weekends, Startup Days or Startup Grind events. They are the best mental training I could think of and in the end, you are your own business coach, so you better spend time with people and in environments that take you to the top of your capacities. These will lift you up with positive energy and driven people, will allow you to shift your mindset and learn key methods to live differently your business: go out, pitch, validate, exit perfection, try, fail and learn. Over and over again. Of course, do not forget breathing in between.
Spend time with people and in environments that take you to the top of your capacities.
Do you know that you already have all the resources you need within yourself to start your own business, feeling calm and empowered no matter what? Sign up for a free 30min discovery call and let me show you how you can learn to use your breath and simple movements to help you in any challenging situation!